MisterGis Geomarketing real estate. In times of the housing bubble.

Ramesh Ali Bojorges

Dirección MisterGis LAM Geomarketing International Ciudad de México / Socio MisterGis Real Estate Cancun.

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agosto 31, 2020

This is where real estate geomarketing comes into play. In times of the real estate bubble the need for a geo-information plan to carry out our projects was not essential. However, now it is essential to know how people behave in potential business areas, what they demand, what are their economic capacities, the age of the population and many other factors that can be decisive for the success of a project or promotion. 

The geographical and socio-demographic component in strategic decision-making at all levels, from the choice of land, to the type of construction or promotional marketing actions. The solution consists of the creation of an application based on GIS On-line, which allows to view population and sociodemographic data at the census section level to evaluate the best areas for the development of real estate projects. 

To all this we add internal data of the company itself to draw reports, create thematic maps and carry out studies that allow us to get closer to our potential buyers and to know the sales potential of the real estate market by area. which allows us to be working behind so that the data and associated digital maps are always fully updated. 

They can also import their own data, create their own reports, and run their own reports without having a great deal of GIS knowledge. All companies and developers can have access to MisterGis Bigdata, so each department squeezes it based on their interests. 

地理营销如何随着技术而变化

地理营销如何随着技术而变化

地理营销如何随着移动技术而发生变化  移动技术,GPS和社交网络已经彻底改变了地理营销,增加了其可能性,并使之成为非常重要且相关的工具,而该工具并不仅仅基于个人的位置数据。过去,蓝牙曾用于向某点附近的用户发送消息,但是该系统不是很有效。 但是,真正推动地理营销的是社交媒体和应用程序。这些应用程序访问用户的GPS信息,跟踪用户的位置,通过推送通知向用户提供有关不同服务的信息,以促进业务销售。  这些技术提供了许多可能性,例如: 当用户接近公司机构时,通过应用程序推送通知,通知他们促销活动。...

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