Today I want to share with everyone a new mobile marketing technique that is beginning to have some relevance in the United States and that there are already some trials in restaurants. It is called Local Geotargeting, I will try to explain it in a very simple way, it consists of sending information, directly or through an application, to the smartphone of those users who are physically close to or even inside the restaurant. 

The mechanism works like a radar, the application detects a client in the designated radius of influence through their IP, wifi or gps and activates the sending of the information, the client receives it on their mobile as an alert, message or advertisement. 

It is an evolution of geomarketing, where the influence is carried out on a specific geolocated area, a country, a city, etc., but the difference lies in the high degree of local segmentation, since we are exclusively interested in those customers very close to the restaurant. 

A local geotargeting campaign has already been carried out by McDonald’s for the promotion of its McCafé products through the Pandora app, which is an online radio, in which the location of users was identified and an advertisement was published in which offered the following information: The McDonald’s Restaurant closest to the user’s geographical position. A promotion of chocolate or any hot McCafé product for $ 1.99. The free download of holiday wallpapers.