In the same way, from the use of Geomarketing, a series of very interesting benefits can be deduced, among which the following should be noted: to). An optimization of the investment that is carried out through marketing actions. It should be borne in mind that the use of this technique brings with it a greater knowledge of the market and, in addition, allows segmenting according to the needs and objectives that each company proposes. b). Greater knowledge of the markets and the ability to focus efforts on certain market segments. c). The possibility of designing sales areas, dispatch routes, merchandising routes and, for example, collection routes. d). The fact of visualizing the sales by customer, the sales area, the sectors, the parishes, the municipalities, the towns, the states, and the nation, which serves as an input for the analysis of the sales that you want to carry out. and). The identification of points of sale, offices, branches, distributors, competitors, etc. F). the location of the nearest offices, the analysis of optimal routes and the possible alternatives. g). The possibility of determining the area of influence to specify the population that is being covered. h). The ability to answer questions, such as: Is the current location of my business optimal? Where could a new branch be located? 

Where to run an advertising campaign? 

In the same way, from the use of Geomarketing, a series of very interesting benefits can be deduced, among which the following should be noted:

a). An optimization of the investment that is carried out through marketing actions. It should be borne in mind that the use of this technique brings with it a greater knowledge of the market and, in addition, allows segmenting according to the needs and objectives that each company proposes.

b). Greater knowledge of the markets and the ability to focus efforts on certain market segments.

c). The possibility of designing sales areas, dispatch routes, merchandising routes and, for example, collection routes.

d). The fact of visualizing the sales by customer, the sales area, the sectors, the parishes, the municipalities, the towns, the states, and the nation, which serves as an input for the analysis of the sales that you want to carry out and the identification of points of sale, offices, branches, distributors, competitors, etc.

f). the location of the nearest offices, the analysis of optimal routes and the possible alternatives.

g). The possibility of determining the area of ​​influence to specify the population that is being covered.

h). The ability to answer questions, such as: Is the current location of my business optimal? Where could a new branch be located? Where to run an advertising campaign?