Perla Márquez Comment: “Geomarketing is an extremely powerful tool that allows descriptive analysis especially on a map in an agile and simple way”, among the findings that we can observe we have: 

•  Identify areas with a greater or lesser presence of competition, sectors with high influx, commercial sectors and strategic points of the city. 
• Contributes to the segmentation of your customers according to demographic factors. 
• Analysis with a spatial component that allows to improve the presence and services in front of the client. 
• Optimize direct mail processes according to the customer’s location. Identify areas of cities where there is more presence according to billing or type of service, identifies areas with a higher density of customers.
• Segment clients according to demographic factors such as stratum, age, income, location, among others. 
• Distance from a given point to the home or office of the segment analyzed. Analysis of the marketing and sales processes. 
• Identify areas of best sales, which products, generate indicators, sales or customers by square meter, neighborhood or town. 
• Define sales territories including factors such as distance to offices, or equity in terms of customer numbers or billing values. 
• Optimize territory division processes. 

It helps to identify which target group a company, product or service should be oriented towards. This research allows:

• Create new market niches. Know trends in a specific sector.
• Identify to which market niches the communication efforts should be directed.
• Generate new sales and communication strategies.
• Design products tailored to specific clients.