How can Geomarketing use a business?
In a geo-marketing plan, customer data is stored in company databases, collected from a variety of sources (online transactions, mobile devices, club cards, sales opportunities, email responses, subscriptions , warranty cards, third party sources, etc.), these data apply to one or more digital maps.
The data is used, according to specific business objectives, such as locating the location of existing customers for a new promotion or identifying regional variations in the results of an established promotion.
Through the application of different analysis tools, and through careful association of data sets, key opportunities for market strategy can be identified.
Geomarketing shows details of customers, their profile, which different segments and how those customers are distributed in a region, and what type of market share the company has compared to its competitors.
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