This is where real estate geomarketing comes into play. In times of the real estate bubble the need for a geo-information plan to carry out our projects was not essential. However, now it is essential to know how people behave in potential business areas, what they demand, what are their economic capacities, the age of the population and many other factors that can be decisive for the success of a project or promotion. 

The geographical and socio-demographic component in strategic decision-making at all levels, from the choice of land, to the type of construction or promotional marketing actions. The solution consists of the creation of an application based on GIS On-line, which allows to view population and sociodemographic data at the census section level to evaluate the best areas for the development of real estate projects. 

To all this we add internal data of the company itself to draw reports, create thematic maps and carry out studies that allow us to get closer to our potential buyers and to know the sales potential of the real estate market by area. which allows us to be working behind so that the data and associated digital maps are always fully updated. 

They can also import their own data, create their own reports, and run their own reports without having a great deal of GIS knowledge. All companies and developers can have access to MisterGis Bigdata, so each department squeezes it based on their interests.